The Black Keys Concert Tour

Visual Identity, Digital Design, Collateral

Visual Identity, Digital, Collateral design for The Black Keys Concert tour, promoting their new album.

About

This project was to create a visual identity system for a bands concert tour. The Black Keys are one of my favorite music groups so naturally I decided to design this project with them in mind. The tour is promoting a made up album called“Reverb Consequence”.

Concept

When looking at the Visual identity system as a whole, the viewer can see and feel that it’s a cool, laid-back kind of band. This is felt through the sans-serif typography as well as with the black and white photography on the media. The cool laid back vibe comes from the minimal color scheme and use of negative space. The texture from the poster and reverb graphic on the tickets, VIP pass, and poster further establish a rock and roll feel.