Encompass On-Demand Series Branding
Brand Identity, Publication Design
A bold rebrand delivering expert training and communications solutions rooted in industry insight.
About
Encompass On-Demand delivers dynamic training and communication solutions tailored for today’s businesses. This series takes a comprehensive approach to understanding key strategies behind effective business programs.
With the rebrand, the goal was to create a timeless identity that also conveys urgency, efficiency, and forward momentum.
Ideation sketches
Concept
The logo embodies clarity, direction, and modernity. At its core, the shooting star integrated into the ‘O’ in Encompass symbolizes guidance and focus, reinforcing the brand’s mission to provide quick, ready-made solutions. This design choice keeps the logo clean, modern, and timeless.
The gradient color palette, inspired by the aurora borealis, enhances the sense of movement and innovation, adding depth and visual interest. Meanwhile, the bold yet refined typography ensures readability and versatility across various applications, creating a balanced and cohesive identity that aligns with the brand’s vision.
